Our Story

By Lakshay Bhatia

I’m Lakshay Bhatia, and my creative journey started right after college. I joined theatre, and that’s where I realised how much I loved creating things — ideas, characters, stories.

One day, I visited a garment factory, and it changed everything for me. I saw how many possibilities fashion has… different fabrics, colours, textures, fits. I felt like, “You can literally create anything here.” That moment pulled me into design.

Why I Started This Brand

Honestly, I didn’t start because I wanted to create a brand.
I started because something felt missing.

Everywhere I looked, clothes were repeating — same patterns, same ideas, same vibe.
When I began designing myself, I realised even more things were missing.
So I decided to learn by doing, experimenting, and trying new things my own way.

What I Believe In

I don’t like the idea of fixing a “brand identity” forever.
I want to play with different fabrics, different moods, and make clothes that feel premium, comfortable, and different from the usual.

My design process is simple:

• music on,

• pen and paper,

• and a story in my mind.

I design everything myself.
I choose fabrics that stand out and feel different from the rest.
And I focus a lot on fit and finishing — because when clothes fit right, they change how you feel.

How I Want You to Feel

I want my clothes to make you feel confident.
Not to impress others — but to make you feel your best.
A statement outfit should be for yourself first.

Where We’re Going

I officially launched the brand in 2024.
We’re still growing, still learning, still exploring.
The hardest part so far has been showing people the idea behind each design.

But I know one thing:
In the next five years, I want this brand to be everywhere — and to be known for creativity, quality, and stories.

This is just the beginning.